At Duluth, weβre a band of hell-bent tinkerers and taunters. We never take ourselves too seriously. But that doesnβt stop us from triple-stitching the seams and doubling down on extra-durable fabric. Itβs never gotten in the way of putting gussets in places nobody dreamed gussets could go. Itβs never hindered the un-plumbering of a butt. It doesnβt matter if itβs menβs underwear or womenβs overalls. What matters β all that matters β is that we outthink, outsmart and outcraft average in everything we do. Because a whole lotta legs, torsos, feet and crotches out there are counting on us.
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Duluth Trading Co.
The Art of Building a Brand - The Story of Duluth Trading Co